7 Rules of User Experience Design (+ an extra)

So we don’t build the wrong usable thing.

RULE 01: KNOW YOUR AUDIENCE

  • One on one interviews
  • Observation and contextual inquiries
  • Personas & Proto-personas
  • Customer Journeys

RULE 02: KNOW YOURSELF

  • Context and objective exercises
  • Service promises
  • Design challenge activities
  • Service ideation and creation workshops
  • Accelerated design thinking workshops

RULE 03: KNOW YOUR CUSTOMER’S WORLD

  • Observation techniques
  • Interviews
  • Desktop research
  • Comparative studies
  • Competitor reviews
  • Participatory design workshops

RULE 04: KNOW THE WORLD AROUND YOU

  • Competitor analysis
  • Trend assessments
  • Rapid feature exploration
  • Minimum Viable Product
  • Vision setting
  • Personas
  • Customer journeys
  • Opportunity identification

RULE 05: PLAY. TEST. SACRIFICE. REPEAT.

  • Paper
  • Whiteboards
  • Design thinking
  • Participatory design
  • Rapid mobile prototyping
  • Guerilla testing

RULE 06: PERFECTION

  • a collaborative process
  • an MVP
  • a next phase
  • the marriage of UX Design and agile design sprints

RULE 07: BEAUTY

  1. Usability
  2. Utility
  3. Desirability

RULE 08: LOOK AFTER YOURSELF

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Expert-led courses and workshops in User Experience Design, Digital Marketing, Software Engineering, Data Analytics and more. Visit https://academyxi.com/

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Academy Xi

Academy Xi

Expert-led courses and workshops in User Experience Design, Digital Marketing, Software Engineering, Data Analytics and more. Visit https://academyxi.com/

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